Privacy policy

Last updated: February 2026

TrackContent ("we," "our," or "us") operates the website at trackcontent.ai and provides content analytics services (the "Service"). This Privacy Policy explains how we collect, use, store, and
protect your information when you use our Service.

  1. Information We Collect

Information You Provide

  • Account Information: Name, email address, and password when you create an account

  • Team Information: Team name and member email addresses when you invite collaborators

  • Payment Information: Billing details processed securely through Stripe. We do not store your credit card information directly.

Information from Third-Party Platforms

When you connect your social media accounts (such as TikTok, YouTube, Instagram, Facebook, X, or LinkedIn), we collect the following types of data through their official APIs:

  • Profile Information: Display name, avatar, bio, verified status, and profile links

  • Account Statistics: Follower count, following count, likes count, and content count

  • Content Data: Public video/post metadata, view counts, likes, comments, and shares

We only access data that you have explicitly authorized through each platform's OAuth consent flow. The specific data points vary by platform and are limited to the permissions you grant during
connection.

Information Collected Automatically

  • Usage Data: Pages visited, features used, and interactions within the Service

  • Device Information: Browser type, operating system, and device identifiers

  • Cookies: Authentication cookies to maintain your session

  1. How We Use Your Information

We use the collected information to:

  • Provide, maintain, and improve the Service

  • Display content performance analytics and campaign insights

  • Manage your account, team memberships, and subscription

  • Process payments and manage billing

  • Send important service-related communications

  • Ensure security and prevent unauthorized access

  • Comply with legal obligations

We do not:

  • Sell your personal information to third parties

  • Use your data for advertising or ad targeting

  • Post content to your social media accounts on your behalf

  • Access private or non-public content from connected platforms

  1. How We Store and Protect Your Information

  • All data is stored in secure, encrypted databases

  • OAuth tokens for connected platforms are stored securely and used solely to retrieve analytics data

  • We use HTTPS encryption for all data in transit

  • Access to user data is restricted to authorized personnel only

  • Passwords are hashed using industry-standard algorithms and are never stored in plain text

  1. Data Retention

  • Account Data: Retained for as long as your account is active. Upon account deletion, your personal data is removed within 30 days.

  • Analytics Data: Content performance data is retained based on your subscription plan's history limits. When you disconnect a social media account, associated tokens are deleted immediately.

  • Payment Records: Billing records are retained as required by applicable tax and accounting laws.

  1. Data Sharing

We do not sell or rent your personal information. We may share data only in the following circumstances:

  • Service Providers: With trusted third-party services that help us operate the Service (e.g., Stripe for payment processing, hosting providers for infrastructure). These providers are
    contractually obligated to protect your data.

  • Legal Requirements: When required by law, regulation, or legal process

  • Safety: To protect the rights, safety, or property of TrackContent, our users, or the public

  1. Third-Party Platform Data

Our use of data received from third-party platforms is subject to their respective developer terms and policies. We comply with each platform's developer terms of service and only access data
through officially authorized API scopes. Data obtained from connected platforms is used exclusively for displaying analytics within the Service and is not shared with other third parties.

You may review the terms and privacy policies of the platforms we integrate with on their respective websites.

  1. Your Rights and Choices

You have the right to:

  • Access: Request a copy of the personal data we hold about you

  • Correction: Update or correct inaccurate information in your account settings

  • Deletion: Request deletion of your account and associated personal data

  • Revoke Platform Access: Disconnect any connected social media account at any time through your TrackContent settings or directly through the third-party platform

  • Data Portability: Export your content and campaign data in CSV or XLSX format

  • Withdraw Consent: Withdraw your consent for data processing at any time by contacting us

For EU/EEA Residents (GDPR)

If you are located in the European Economic Area, you have additional rights under the General Data Protection Regulation, including the right to lodge a complaint with your local data
protection authority. Our legal basis for processing your data is your consent (when connecting third-party accounts) and the performance of our contract with you (providing the Service).

  1. Cookies

We use essential cookies solely for authentication and session management. We do not use advertising cookies or third-party tracking cookies. By using the Service, you consent to our use of
essential cookies.

  1. Children's Privacy

The Service is not intended for users under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we
will take steps to delete that information.

  1. International Data Transfers

Your data may be processed in countries other than your country of residence. We ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and
applicable laws.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify users of material changes by posting the updated policy on our website with a revised "Last Updated" date. Your continued use
of the Service after changes are posted constitutes your acceptance of the revised policy.

  1. Contact Us

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:

Email: support@trackcontent.ai